If you’re going to put your Techno music online for sale, what would you rather use? MySpace or a blogging platform?Although you may notice these days that MySpace has a lot of musician patrons, according to a NYU Study made last year, blogging about your music is increases sales more.
Possibly it’s because that most music in MySpace can be downloaded for free while the blogs just link to amazon or ebay? Here’s what the researchers think:
Our hypothesis is that blogs and social networks matter independently for the following reasons. First, we believe that a considerable amount of effort goes into writing good blogs, and their authors feel passionate enough about the topic to spend the time writing and sharing them with others. Readers recognize good blogs and pay attention to them. Secondly, while blogs are largely unfiltered, some blog sites tend to have more authority than others. In other words, reputation helps them attract traffic that is in turn influenced by their content.
Yes, it’s the quality of the post content and the one who blogged you that’s important. If your music got a good review from Spin.com‘s blogs, then most likely you will get noticed compared to someone blogging from MySpace.
